Absolutely, unabashedly, theatrical
American Conservatory Theater
Creative direction, photoshoot direction, illustration
HOW inHowse Design Award
“Absolutely, unabashedly, theatrical.” These three words spoken by Cary Perloff, A.C.T.’s artistic director, in her season announcement, said it all. The phrase quickly became the cornerstone of the 2009-10 season campaign.
The notion that theatricality can be part of everyday life—whether we’re waiting in line, riding the bus, or grabbing a drink—inspired a whimsical, citywide photoshoot. We had so much fun art directing the shoot, and it was equally fun for the photographer, models, and even passersby. We layered woodblock type and vintage illustrations to pay homage to the early days of theater.
We're proud to say it was a featured winner in HOW magazine’s in-house design competition.