Startup and stay up
Creative direction, branding, marketing strategy, illustration
Jasper Malcolmson, Ashish Baldua
We led the branding of this ambitious young startup including the website, blog, daily emails, social media pages, event graphics, and identity system. In December of 2012, Bloomspot was acquired by JPMorgan Chase. Chase was especially drawn to Bloomspot’s brand aesthetic when making this decision, and we're proud to have helped the company reach such an important milestone.
“Amelia has done a truly remarkable job as creative director at Bloomspot. Her raw design talents are far above any designers I’ve worked with before, including working with dozens of designers at Yahoo and other places in the past. She has the incredible ability to internalize the brand vision, and develop a consistent, highly unique, style to communicate the brand. She’s a pleasure to work with, creating collaboration between engineering, product, marketing and design in an effortless way. ”